In the first six months of 2010 the
Australian motorcycle market has contracted by 12.1 percent against the
same period last year, yet Kymco has again gone against the trend to
increase total sales
In the first six months of 2010 the Australian motorcycle market
has contracted by 12.1 percent against the same period last year, yet
Kymco has again gone against the trend to increase total sales volume by
a whopping 114.8 percent, according to results just released by the
Federal Chamber of Automotive Industries (FCAI).
FCAI results show that Kymco, while still in its early stages in
Australia, owns an impressive 2.4 percent of the entire motorcycle
market.
Kymco has been one of the few scooter manufacturers to post growth
over the same period last year with 22.5 percent sales growth in a
market that has contracted by 8.4 percent.
However, while the strong scooter result is further evidence of the
rapid success of the Kymco brand, much of the growth has come from the
incredibly successful launch of the company's ATV and motorcycle range
last year.
Results released by industry data specialists ERG International shows
Kymco achieved a national ATV market share of 3.7 percent in June - on
its one year anniversary in the Australian ATV market - to compliment
its 3.4 percent market share result for the entire first half of 2010.
This result is predicated by an outstanding result in Queensland -
Australia's biggest ATV market - where Kymco is already becoming a
dominant player with a market share of 5.7% the first half of 2010.
The Victorian ATV results are also a fantastic story with Kymco
grabbing 4.3% of the market for the first half of 2010.
"Kymco has produced an exceptional performance so far in 2010 in
tough market conditions to post an increase in sales of 114.8 percent on
the same time last year," said Kymco Australia & New Zealand Chief
Executive Officer, Stuart McLean.
"There is an increasing demand for Kymco products as people become
more brand aware, and with the expansion of our dealer network and new
models being introduced, we are certain this result is only the tip of
the iceberg for our brand in Australia."
"Our product range is exciting and fresh, and we continue to offer
premium products at terrific value...and more and more customers are
realising this."
Making the amazing growth result for Kymco even more impressive is
the fact that over 70 percent of motorcycle brands lost significant
ground on the same time last year.
Kymco ATVs, motorcycles and scooters are world-renowned for quality,
reliability and value and this is the reason so many people are turning
to Kymco.
For more information on Kymco, please call (03) 9580 0788 or visit www.kymco.com.au