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Kymco - fastest growing ATV brand

Leap forward for Australian sales

In the first six months of 2010 the Australian motorcycle market has contracted by 12.1 percent against the same period last year, yet Kymco has again gone against the trend....

Quadsales


 

In the first six months of 2010 the Australian motorcycle market has contracted by 12.1 percent against the same period last year, yet Kymco has again gone against the trend to increase total sales

In the first six months of 2010 the Australian motorcycle market has contracted by 12.1 percent against the same period last year, yet Kymco has again gone against the trend to increase total sales volume by a whopping 114.8 percent, according to results just released by the Federal Chamber of Automotive Industries (FCAI).

FCAI results show that Kymco, while still in its early stages in Australia, owns an impressive 2.4 percent of the entire motorcycle market.

Kymco has been one of the few scooter manufacturers to post growth over the same period last year with 22.5 percent sales growth in a market that has contracted by 8.4 percent.

However, while the strong scooter result is further evidence of the rapid success of the Kymco brand, much of the growth has come from the incredibly successful launch of the company's ATV and motorcycle range last year.

Results released by industry data specialists ERG International shows Kymco achieved a national ATV market share of 3.7 percent in June - on its one year anniversary in the Australian ATV market - to compliment its 3.4 percent market share result for the entire first half of 2010.

This result is predicated by an outstanding result in Queensland - Australia's biggest ATV market - where Kymco is already becoming a dominant player with a market share of 5.7% the first half of 2010.

The Victorian ATV results are also a fantastic story with Kymco grabbing 4.3% of the market for the first half of 2010.

"Kymco has produced an exceptional performance so far in 2010 in tough market conditions to post an increase in sales of 114.8 percent on the same time last year," said Kymco Australia & New Zealand Chief Executive Officer, Stuart McLean.

"There is an increasing demand for Kymco products as people become more brand aware, and with the expansion of our dealer network and new models being introduced, we are certain this result is only the tip of the iceberg for our brand in Australia."

"Our product range is exciting and fresh, and we continue to offer premium products at terrific value...and more and more customers are realising this."

Making the amazing growth result for Kymco even more impressive is the fact that over 70 percent of motorcycle brands lost significant ground on the same time last year.

Kymco ATVs, motorcycles and scooters are world-renowned for quality, reliability and value and this is the reason so many people are turning to Kymco.

For more information on Kymco, please call (03) 9580 0788 or visit www.kymco.com.au

published 30/07/2010

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