CF Moto Launches
Get ready for change. CF Moto have established themselves as a market leader in countries around
the world and now have their sights set on Australia.
Mojo Motorcycles today announced a new relationship with renowned motorcycle, ATV and scooter manufacturer CF Moto, exclusively handling the distribution for the brand in the Australian market. The Melbourne based distributor has offered a selection of CF Moto products to Australian customers through its Mojo Scooter Co. brand since December 2008.
Under the terms of the new relationship, Mojo Scooter Co. branding will be dropped from those CF Moto products currently offered. The product will now be marketed as CF Moto to help better reflect the manufacturer’s global branding strategy. The shift in branding will in no way affect warranty, parts availability or service for vehicles previously sold under the CF Moto brand. Mojo Motorcycles company director Michael Poynton was clearly excited at the announcement of the new relationship.
“CF Moto is an organisation of exceptional calibre with an extremely promising future and to be able to help them implement their global branding strategy is very exciting for us”.
“Even though our customers won’t notice an immediate change - they will still receive the same high level of parts and warranty service that they are used to - they will certainly benefit from this relationship in the long run with the addition of new models to the line up ” stated Poynton.
The current scooter line-up achieved the highest percentage growth for the first half of 2010 based on official FCAI industry data. The rebranding exercise will pave the way for an extension of the current Motorcycle and Scooter lines which have been well received in Australia. On top of this, it coincides with the launch of the unique and proven range of CF Moto All Terrain Vehicles and soon to be released commuter motorcycles.
“CF Moto is very well known through Europe and the USA, there is no doubt that this is a brand you will be hearing a lot more about in Australia” Poynton finished with.
For additional information, please visit www.cf-moto.com.au