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Polaris Co-Founder dies

Edgar Hetteen Passes Away

Edgar Hetteen, one of the co-founders of Polaris and such a long-time driving force in the snowmobile industry that he is commonly called “The Godfather of Snowmobiling.”

Polaris Industries Inc.

MEDINA, Minn.--(BUSINESS WIRE)-- It is with great sadness that we relay word of the passing of the legendary Edgar Hetteen, one of the co-founders of Polaris and such a long-time driving force in the snowmobile industry that he is commonly called “The Godfather of Snowmobiling.”

Edgar died on Saturday, February 12. He was 90. "Edgar was an icon, a snowmobile pioneer and visionary who helped grow a seed of a sport and industry into a thriving pursuit and business that people love worldwide," said Polaris President and COO Bennett Morgan. "He was an inspiration to generations of Polaris employees who admired his desire for innovation, and the way he enjoyed interacting with the people involved in snowmobiling."

The son of first-generation Swedish immigrants, Edgar Hetteen grew up on a farm near Roseau, Minnesota. Working with farm equipment, he developed an engineer’s eye for innovation and invention, despite attaining only an eighth-grade education. He worked in an uncle’s machine shop as a teenager, served in the military, then founded Hetteen Hoist and Derrick in the mid-1940s. His original partner was his eventual brother-in-law, David Johnson, who initially bought into the company by sending money to Edgar from the Pacific region, where David was stationed in the U.S. Navy.

The company expanded beyond hoist and derrick work, building anything customers needed, including a highly successful line of farm products. Such a diverse company needed a less-restrictive name, so in 1954, Edgar and David incorporated the business as Polaris Industries Inc. The three original partners in Polaris were Edgar, David and Edgar’s younger brother, Allan Hetteen.

Two years later, a tracked invention emerged from the company’s Roseau shop, the first Polaris snowmobile. Initially reluctant to embrace the vehicle’s sales potential, Edgar quickly became the greatest champion the snowmobile industry has ever known. In 1960, he led a group of three Polaris snowmobiles on a remarkable 1,200-trip across Alaska to prove the Polaris Sno-Traveler’s mobility and dependability. It was an early major milestone in snowmobile history, and it’s appropriate that Edgar was in the lead.

Edgar left Polaris later that year, and shortly thereafter founded another snowmobile company, Arctic Cat, meaning he had a hand in founding half of the OEMs in today’s snowmobile industry.

Edgar’s spirit and passion for people and snowmobiling never left our company, and over the past several decades he has been a wonderful ambassador for Polaris and for snowmobiling. He has been featured in Polaris advertising campaigns, and has made invaluable contributions to special events such as company anniversary celebrations.

Edgar was a 1990 inductee into the International Snowmobile Hall of Fame, and a 1999 inductee into the Minnesota Business Hall of Fame. In 2004 at Polaris’ 50th Anniversary he was inducted into the Polaris Hall of Fame. He has been honored by snowmobile groups from Alaska to Maine for spreading the gospel of snowmobiling, a sport he cherished not only for its mechanical appeal, but more for the wonderful people involved at every level.

Godspeed, Edgar.

About Polaris

With annual 2010 sales of $1.99 billion, Polaris designs, engineers, manufactures and markets off-road vehicles (ORVs), including all-terrain vehicles (ATVs) and the Polaris RANGER™, snowmobiles and Victory motorcycles for recreational and utility use and has recently introduced a new on-road electric powered neighborhood vehicle.

Polaris is a recognized leader in the snowmobile industry; and one of the largest manufacturers of ORVs in the world. Victory motorcycles established in 1998 and representing the first all-new American-made motorcycle from a major company in nearly 60 years, are rapidly making impressive in-roads into the cruiser and touring motorcycle marketplace. Polaris also enhances the riding experience with a complete line of Pure Polaris apparel, accessories and parts, available at Polaris dealerships.

Polaris Industries Inc. trades on the New York Stock Exchange under the symbol “PII,” and the Company is included in the S&P MidCap 400 stock price index.

Information about the complete line of Polaris products, apparel and vehicle accessories are available from authorized Polaris dealers or anytime from the Polaris homepage at www.polarisindustries.com.

published 23/02/2011

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