ATV News Suzuki Back In Black Suzuki Motorcycles has posted promising results for the first quarter of this year, helped by strong ATV sales.
Suzuki Australia
Suzuki Motorcycles has posted promising results for the first
quarter of this year, recording a positive sales growth of 1.2 per
cent when compared to the same sales period in 2010.
Furthermore, Suzuki continued to retain a number of top
positions with best selling models and featured prominently in the
majority of sales categories.
The first quarter sales figures for 2011 recently released by
the FCAI show that 23,031 motorcycles, scooters and ATVs were sold
in the period 1 January to 31 March, 2011, a decline of 1.2 per
cent when compared to the same period last year.
"These figures achieved by Suzuki are very pleasing as they
indicate that there may be confidence returning to the market in
2011 and we hope to see this trend continue," Perry Morison,
General Manager, Motorcycles, Suzuki Australia said.
"Suzuki's ongoing commitment to delivering ground breaking,
value packed products has helped with this result, and considering
the recent devastating natural disasters, both here and in Japan,
where most Suzuki products are produced, the results are even more
pleasing."
"Our ATV sales were up significantly on last year, with an
increase of 15.7 per cent, primarily due to the expansion of the
KingQuad range with the introduction of two new models - the
KingQuad 500AXi and KingQuad 400ASi - as well as the continued
acceptance of power steer models by farmers.
"Bucking the industry trend, were our off road motorcycles which
posted an 11.1 per cent sales increase. Of particular note are the
solid performances of our motocross models and the DR-Z400E and
DR650SE which claimed number one positions in the enduro and trail
categories respectively."
"Capping off a strong first quarter for Suzuki was the
impressive performance of our GSX-R brand, particularly the
GSX-R600 and GSX-R750 with the recent landing of the all new 2011
models increasing the sales of these powerhouses
significantly."
Fresh off claiming the 2010 Australian Supersport Championship,
the GSX-R600 was the best selling 600cc sportsbike overall, while
the GSX-R750 and GSX-R1000 also featured prominently in the
Supersport category.
Another successful segment for Suzuki in the first quarter was
sports touring, where the versatile GSX650F claimed equal first
place and Suzuki occupied five out of the top ten positions.
A star performer for Suzuki in 2011 continues to be the
DR-Z400E, which retained number one spot in the enduro category and
recorded a 14 per cent sales increase on the same period on 2010
making it the fourth best-selling motorcycle so far this year
overall.
Also featuring in the enduro category for the first time is the
Suzuki DR-Z250, which has cracked the top ten with significant
positive growth over last year, a notable sales performance
considering it is competing amongst higher capacity models.
Motocross champions, the Suzuki RM-Z450 and the RM-Z250 both
recorded impressive numbers over the past three months, with the
RM-Z450 claiming a 29.7 per cent increase in sales.
Cruiser sales were aided by a solid supply of 2011 Boulevards
and the recent introduction of the Boulevard C50T, expanding the
range to eight value-packed, head-turning machines.
Suzuki is expecting to maintain a strong second quarter with its
competitive pricing and retail campaigns aided by the finance
options provided by Suzuki Finance, with the financial partnership
with GE Money soon to enter its second year.
published 13/04/2011 |